Barthes's
Model: Roland Barthes's model belongs to the semiotic models. Barthes wanted to
explore the image - meaning and culture. According to Barthes, the whole world is
a system of signs. The sign is anything that carries meaning. The sign can be
divided into two components: the signifier which is what is seen, heard or
written. The thing that can be felt in the senses, the thing that we see with
the (visual) eye, and the signified that is the conceptual concept that comes
to mind, the concept behind the signifier, the meaning that the signifier
carries. The signified also consists of two components and they are the
denotation and the connotation.
Denotation:
A term used by Barthes in his semiotic model. According to Barthes, denotation is
one part of the two marked elements. The direct, literal dictionary meaning of
the sign, and the first that comes to mind.
Connotation:
A term used by Barthes in his semiotic model. According to Barthes, the connotation
is one part of the two marked elements. The connotation is the socio-cultural
association of the sign, this is the meaning that accompanies the signifier.
