Barthes's Model: Roland Barthes's model belongs to the semiotic models. Barthes wanted to explore the image - meaning and culture. According to Barthes, the whole world is a system of signs. The sign is anything that carries meaning. The sign can be divided into two components: the signifier which is what is seen, heard or written. The thing that can be felt in the senses, the thing that we see with the (visual) eye, and the signified that is the conceptual concept that comes to mind, the concept behind the signifier, the meaning that the signifier carries. The signified also consists of two components and they are the denotation and the connotation.
Denotation: A term used by Barthes in his semiotic model. According to Barthes, denotation is one part of the two marked elements. The direct, literal dictionary meaning of the sign, and the first that comes to mind.
Connotation: A term used by Barthes in his semiotic model. According to Barthes, the connotation is one part of the two marked elements. The connotation is the socio-cultural association of the sign, this is the meaning that accompanies the signifier.